Jeff Wall


What if ?

What if you find me in my most discrete setting
What if I be myself the way I am when nobody is watching
What if I be myself as never before
What if I be stronger than you
What if I don’t pretend I need you
What if I don’t cry for you
What if I don’t bleed when you cut me
What if I don’t fall for you
Even when I crave you madly
What will happen when you realise I am not what I was supposed to be
What will happen when you realise I am different every time you look into my eyes
What if I be stronger than you…
Would you stand by my side and be my man?



First Things First


What is the social purpose of design? What designers should be concerned with? That were some of the entering questions of this lecture. Questions which answers exceed time and space.

Fine artist, commercial artist, image makers, entering the new profession of graphic designers, making a living of it, with advertising, striving to produce things faster and sell more. Crafts movement has been replaced by commodity culture. What kind of quality is this producing?

The design style and production methods express the quality of an entire culture and its values, and the values of the modern culture is not a sign of progress, but a sign of profit making taking over. Some are trying to fight the commodity culture and to call back the crafts movement and produce beautiful objects which could be available to everybody.

The Bauhaus which existed from 1919 till 1933 was trying to think ahead rather that follow the trends. Design should be capable of changing society and life. They were trying to reject technology and mass production and improve the society through design.

It is not about to reject the technology but to take advantage of it and master it.

Interesting point was made by one of my fellow students and it is that the Manifesto was actually not aimed at wide range of public but narrowed only to designers, so it couldn’t be that successful and change provoking when it didn’t reach many people.

If I were to write my Manifesto as a designer today, what would it be?

“A sign of intelligence is not knowledge but imagination” says Einstein.

Freedom of mind should be given to all the designers, like artists have the ubiquitous right to express themselves in the society in every way they feel suits them. The meaning of designer has become related to commercial.

Design made with less materials but always aesthetic.

Design that could affect the widest public, persuade and change for good.

Designers must come back to the esthetic feeling of the world and society and strive for beauty and grace in everything the produce.

Designers shouldn’t use readymades as an inspirational approach to their work.


Left brain, right brain, what a shame!


Shame on us because we always have to separate things. We separate ourselves in every aspect, instead of being the person, the whole constructed of millions pieces. We separate good from bad, but we are all built from good and bad, both control our lives, but sometimes one takes advantage over the other. Could you tell which side of your brain is good and which bad? No. Both of them are good and bad, important and active every day of our life.


But you feel they are fighting, like the good and bad always fight, and no one wins the fight. You win the fight. You with the parts of your brain can be in control of everything happening inside or outside. That is the most accurate theory.

You can even be your left or your right brain. The point is not for what you can control, but for what you want to control. Sometimes we have to control our brains and minds and be on the left side, others we are simply on the right without even asking.

I remember my TOEFL test. Language test to certificate my skills in English. Good. Moment of my life where I had to use my left brain and to prevent my right from distracting me. Finally it ends in my right brain being my curse and literally paralysing me, which led to me failing the exam.

Is it about left or right brain. Or it is just another reason to excuse us for making mistakes. Maybe I should have said “sorry, it wasn’t me, my right brain messed up the English exam!”

We love excuses, but excuses don’t do any good for our development as humans, as we are known to be the most intelligent species on our planet. And what we do for being intelligent, we separate our brain, instead of mastering it.

What if you have to draw your own brain at the moment? With its left and right part.

Would you use words and graphics, or only one of them?

For me it was always the visual that could provoke and enhance the brain’s activity. I guess that’s why I visualised my brain like that, without words, with both parts concerned about the same.


Typography and Communication. Or Romeo and Juliet. {19.03.2015}

To be honest to myself and to everybody who would read that piece of my blog, before being a student at LCC I really didn’t care about typography, or let’s say I wasn’t aware of the impact of typography. And I was afraid to death when it was already a fact that I am a graphic design student I didn’t work never ever before with text and visuals in the same time, in the same frame, in the same space, or work only with text. For me typography seemed the most difficult thing to do. Although I have passed through appliances of typeface in my projects at LCC, I still think it is, and I would rather jump with bungee or climb Everest.

Of course now I am conscious about the importance of typography in communicating whatever. “Whatever” will definitely have different meanings when put in different type. That’s why typography is so important.

Let’s see some examples.


I took that piece when I went to the bank the last time because I was really disgusted with the way a corporation with lots of money sends a message to its clients. What?! You don’t have money to hire a good graphic designer to write two sentences for you on a leaflet? Look at the tittle, there is so little space left between the 3 word “it’s on us” that it could be read as one word, weird word of course, thus the way the message is communicated is sort of confusing.


I don’t know why but I like collecting receipts. Some receipts that grabs the attention, with colour or with type. The one on the left is from and ATM at Heathrow that I used on my way to Germany. They added colour to the logo and used hierarchy in displaying the information. The one on the right is my favourite so far. Bavaria, there is no other place where you can see this type, even on the receipt from your coffee. The impact here is completely different. The message now is very strong, strict, left with some feeling of seriousness. This is something typical for the German language itself. My sister lives and studies there and the moment she started using only German, she became more disciplined and so much more serious. So much that when you say her something in German she does it immediately while saying it in her mother language wouldn’t grab her attention at all.

11121680_991940357497338_609459190_n 11178446_991940334164007_1276980066_n

You see the differences in typography and layout between the magazines, but do you see the similarities? The left one is Scientific American from October 2014 and the left one is Punch from 13 March 1968.

11099998_991940297497344_394680352_n 11118297_991940314164009_1957457015_n

On the piece of paper on the right, there are at least 3 different fonts used for the message. If I show this to my tutor Chris he would say “O, that’s a disaster, how could you use more than two typefaces?!”. Perceptions, trends, understanding, views change over time. Maybe it’s because they were still experimenting the new adventure typography back in the 1941, when that magazine above was published, or maybe we, now in 2015, are so easily distracted from all the information we are surrounded with that we are easily confused with more complicated typography.

Some definitions of typography.

From the lecture of John-Patrick Hartnet:

Dutch typographer – “it is writing with prefarbricated letters”


“letters on screen escape the definition of typography”.

The piece of reading provided for the lecture from Brighurst’s book Grand Design was very appealing to me. It is obvious in the way the author writes about typography that he se really passionate about it, it feels like he is writing about somebody he is in love with. It is not like every other book about design and type, it is a romance about it, a romance between letters and language, typography and communication.

Someone commented in the lecture that there is too much analogy used by the author. How could you stop making analogy for you beloved? With this way of writing the author could really attract his readers. Or bore the ones that doesn’t like this lyric tone.

If you are not crazy about something like Rome was crazy about Juliet and the other way around, you wouldn’t be actually doing something but wasting your time.